Search Engine Optimization
Search Engine Optimization initiative there are four elements I find that are the most important to generate results within the first 30 days.
These SEO elements are not in any order and are all equally important:
- Title tags, keywords and meta data.
- Placement of copy and internal link structure.
- Blogs & Social Media Integration.
- Link acquisition, quality and relevance.
SEO Formula 1: Title Tags & Meta Data
Meta Data is the information that search engine evaluates to decide the topic and / or relevance of your web site. Keyword research is essential when starting this process, but once we have identified high traffic keywords we can target these phrases within the meta data and title tags.
There is an exact science to create a perfect title tag. My formula Involves these key factors.
K-W+S/Pr {KW} + PX = Perfection
- Keyword Frequency: Number of time a specific keyword or phrase appears within the tags, titles, meta data and web page.
- Weight: Percentage of a concentration keywords appearing within the same section of a page. This is a crucial element when creating a balanced title tag.
- Size: Total number of words with in a certain position on a page. This can drop your ranking quickly if the number is too high or too low.
- Prominence: How close your key phrases are to the beginning a ending of your page. This is important for, weight and placement. My prominence formula will make your page perfect for Google.
- Proximity: Is the distance between two or more keywords.
Free Tip: “In General, the closer the keywords are the better.”
SEO Formula 2: Copy & Structure
The placement of keywords and phrases within your page copy is important. But the structure of your page is just as important as the placement. Google guidelines demonstrates what an easy to read web page and acceptable Google design that all web sites should emulate.
WHAMseo has built a systematic strategy for creating perfect keyword placement and structure so that Google can verify the content and topics with each page of your web site.
Free Tip: “Frequency, Weight, Proximity and Prominence play a huge role in your key phrase placement within your copy.”
SEO Formula 3: Integration
Using social media and RSS feeds help refresh your page daily and it is a great way to acquire free quality link across the web. Twitter feeds, Facebook updates and daily blogging create depth and fresh content for your site. Google rewards websites with the most up to date information about their service or product. Having a full suite of services working together can minimize the management of your social media and create a massive wave of traffic to your website.
WHAMseo has mastered 25 social media outlets and offers management for companies wanting to send messages and updates to 1,000’s of people from 25 sources daily. Search Engine Optimization strategies for small business websites can help them compete with large corporation when utilizing social media integrations.
SEO Formula 4: “Quality vs. Quantity”
People need to understand the process of finding a generating links to their website. Simple joining a link farm or paying for links isn’t enough. Google frowns upon both of these methods and sites will typically find their URL in the bottom of the rankings if used frequently.
Link Quality = A link between two URL’S who discuss the same topic or have established their URL as an authority within the search engines. Page Rank, Popularity and Alexa ranking doesn’t tell you the quality of the link. If you are a NICHE industry finding your topic online might be hard. There are other ways of generating links that can boost your rankings. Stop begging people for links and spending money when a link campaign strategy, link baiting and self generated links are available.
vs.
Link Quantity = Getting 10,000 links will mean ZERO if they don’t have relevance to you pages topic. Many Search Engine Optimization Companies make this mistake and waste hours trying to find millions of link partners when the reality is that sometime just a few can boost you to the top ten. Find link partners that may be beneficial to your users when browsing your site. Create pop us windows for your links so your won’t loss traffic when people click on your links within your page. Strategies for conversions high traffic and site popularity is my number 1 strategy for ranking high in Google. Many search engines don’t require this type of Search Engine Optimization with link building. Google search engine team has stated this is almost 25% of the 100 factors when ranking high in Google.
Example: If you Google “Mobile Marketing Company” WHAMmobile.com is in the #3 position. They have only 1,076 links pointing to their site. WHAMmobile reached the top ten with only 256 links generated by our team. WHAMmobile ranks #1, #2 and #3 on all their selected keywords and generated of 1,076 natural links “Link Baiting”. These means relevance and website quality can generate links. Almost every website around WHAMmobile in the rankings have upwards to 5,000 – 10,000 links. WHAMseo will generate long lasting results for website utilizing our link building campaigns.
Free Tip: “Do not link to affiliate sites, casinos, SPAM landing pages, penis enlargement, viagra, diet and MLM sites … Google will devalue your site for back-linking with these types of web sites.”
Search Engine Optimization: 4/127
These are 4 out of 127 factors Search Engine’s “Google” take into account when reviewing a page and its quality. This is typically where I start but the over all process can be months if a website is new or the structure of pages are not sound. Some of these top level keywords take all 127 factors to even rank in the top 25. Some NICHE keywords or phrase can find the #1 spot when utilizing just these 4 elements.
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